Thursday, October 27, 2005

How naive? Here's an email I got from the a local newspaper's online site on September 29 2005:

Dear STI Reader,

We hope you have enjoyed reading The Straits Times Interactive (STI),
the online version of The Straits Times - the nation's flagship newspaper
with a readership of 1.35 million daily.

STI went into a subscription model in March this year and many have
signed up as a subscriber for their daily feed of local & international
news.

For the rest that have yet to do so, we understand that most of you are
still visiting the STI home page daily to read the news headlines.

To encourage you to become a subscriber so that you can read beyond
the home page to enjoy the full stories behind the headlines, we are
pleased to offer you this special promotion exclusively for our STI
registered members that have yet to take on our online subscription:

STI Registered Members Subscription Promotion

Sign up our 12-month subscription at S$120, for as little as S$10 a
month! This would work out to an unbelievable rate of 32 cents a day.
If you are currently also our print The Straits Times subscriber, you
will enjoy a 50% discount and only need to pay S$60 for a year's
subscription.

*Sign up and you will receive an exclusive gift from us, two additional
months of subscription!

Moreover, you will also stand a chance to be one of the lucky winners
of a ThinkPad notebook in our monthly lucky draw.

Make STI your one-stop news station. Click here to subscribe online
today to enjoy your daily news read. Promotion starts on Sept 29 and
ends on October 15, 2005. Act now!

After making online payment, your account will automatically be
updated with two extra months of subscription.

For further clarification, please write to Miss NAME DELETED at
NAMEDELETED@sph.com.sg. Once again, we thank you for
reading STI.

Regards,
==NAME DELETED==
Business Manager
Internet Business Unit
Marketing Division
Singapore Press Holdings Limited
Co. Regn. No. 198402868E
Web Site Address: www.straitstimes.com


Suffice to say that I choose not to pay the 16 cents a day for access to what is essentially a self-censored government mouthpiece.

It is amazing that they have an infrastructure to support thousands of online users, only to see that after their new money-making scam, less than 500 people have taken the bait. They claim to be 160 years old this year - the dead tree edition, btw - but what have they to show for
the 160 years? Nothing.

The Straits Times is nothing more than a small town newspaper. It is not the New York Times, or the Times of India, or the Wall Street Journal.

My country is suffering a serious deficiency in robust and healthy debate of issues because the media has failed the country.
Reportes sans frontieres report about the ranking of press freedom in the world for 2005. Nice to see that Singapore make the list at about 140 our of 167. Let's see if it ever gets reported in the local press.
Am back. I have decided to keep this blog for how I view the state of my country. I will have my technology related stuff at LiveJournal.